I’m Joel Muthee. A few years ago, I was running my marketing agency and constantly switching between tools for ads, leads, emails, and client follow-ups. It felt like I was spending more time managing systems than actually growing the business. That frustration made me realize something had to change.

I started looking for a way to connect everything into one simple, automated system that could take care of the busy work and still keep things personal. That’s when I discovered GoHighLevel, and it completely transformed how I worked. What began as a way to fix my own challenges quickly turned into something bigger.

Today, through Essence Automations, I help other business owners in Kenya and beyond do the same. We implement systems that capture leads, follow up automatically, and make running a business feel lighter and more organized.

I’ve seen how automation frees people to focus on what really matters, which is building relationships, closing deals, and growing faster. My goal is simple: to help you experience that same transformation in your business.