Bado iko? The website See it live Pricing What it does The admin FAQs All services ๐Ÿ’ฌ WhatsApp
โš™ Operate ยท Yard Manager

Every car on your website is in the yard today. Buyers can see that.

A car yard website that stays in step with your Jiji shop, plus a private dashboard for sales, deposits, balances and buyers. Built for Nairobi yards that run on WhatsApp.

Website Ksh 70,000 one-off. Admin dashboard from Ksh 15,000 a month.

Syncs with your Jiji shop twice a day ๐Ÿ”’ Private & password-protected Works on any phone No app to download ๐Ÿ’ฌ WhatsApp marketing built in ๐Ÿš— Up to 12 photos per car
A yard website on a phone: cars in stock with photos, price, year, mileage and Available or Reserved tags
๐Ÿš— The message you get fifty times a day

"Bado iko?"
Your website answers it before they ask.

Your Instagram grid is full of cars that sold months ago. Buyers see them, message you, and you spend the day saying "that one is gone". With Yard Manager a car marked Sold comes off the website the same minute, a car with a deposit shows Reserved, and a buyer only ever asks about a car that is actually there.

โœ… Only cars in the yard are on the site ๐ŸŸ  Reserved shows as Reserved ๐Ÿ”„ Jiji and the website stay in step
๐Ÿ’ฌ Stop the "bado iko?" messages
And your yard gets a website

A proper yard website. Every enquiry starts on WhatsApp.

The same cars you manage in the admin show up as a clean website buyers can browse. They open a car, swipe the photos, read the specs, and tap a button that opens WhatsApp with that car already in the message.

  • โœ“
    Share one link, not 40 photos.

    Your whole yard, searchable, on a link you drop in your bio, your Jiji profile or a buyer's chat.

  • โœ“
    Buyers filter to what's actually there.

    Available, Reserved, Price drops. Make, body type, budget. Sort by price, mileage or year. Instagram cannot do any of this.

  • โœ“
    Two buttons on every car.

    Check availability and Book a viewing. Each lands in WhatsApp with the exact car, year and price. No more "which one?"

  • โœ“
    A shortlist for the serious buyer.

    They tap the heart on a few cars and ask about all of them in one message. You get a buyer who has already narrowed it down.

The real cost

A yard runs on trust. Trust runs on what buyers can see.

Most yards sell from an Instagram grid, a Jiji shop and a salesman's WhatsApp. It works, until the three stop agreeing with each other and a serious buyer walks.

A grid full of sold cars

Instagram never takes a post down. Buyers fall for a car that left three months ago, then lose interest in the ones you do have.

"Bado iko?" all day

Every enquiry starts with the same question, and the answer is often no. That is time your salesman is not spending closing a real buyer.

Deposits in someone's head

Who paid what on which car, and how much is still owed, lives in a notebook and three chats. One wrong answer and a buyer feels cheated.

No idea what buyers want

You stock on a hunch. You cannot see which cars people look at, which they ask about, and what they search for that you do not have.

What changes

One website. One list of cars. Always right.

You keep listing on Jiji and posting on Instagram the way you do now. Yard Manager reads your Jiji shop twice a day, brings new cars onto your website with all their specs and photos, and takes down the ones whose ad has closed. You mark a car Sold or Reserved once, on your phone, and the website changes with it.

Jiji sync, twice a day

New listings arrive on the website by themselves, with make, year, mileage, gearbox and up to 12 photos. A closed ad marks the car sold.

Reserved is a real status

Took a deposit? The car stays listed with an amber Reserved tag, so the next buyer knows someone is ahead of them. No double promises.

Buyers come with the car attached

Two buttons on every car: Check availability and Book a viewing. Each opens WhatsApp with the exact car and price already in the message.

A link you own

Your yard lives on your own web address, like youryard.co.ke. Jiji can change its rules and Instagram can suspend a page. Your site stays up.

See it live

Built on a real Hurlingham yard's stock.

This is the demo we take to yard visits. Every car on it came in from the yard's own Jiji shop, specs and photos included. Open it on your phone and tap around.

Want to see your own yard on it? Send me your Jiji shop link and I'll build a demo with your cars on it.

๐Ÿ’ฌ Send my Jiji link
In their words

What clients say about working with us.

Not all of them run car yards, but they all trusted us to build and deliver. Same hands building yours.

โ˜…โ˜…โ˜…โ˜…โ˜… 4.9 from 18 verified Google reviews See them on Google โ†’
โ˜…โ˜…โ˜…โ˜…โ˜…

"Joel from Essence Automations designed an amazing website for our hardware business. He also created a Google Business Profile and optimized it so well, Oloolua Hardware is now ranking number 2 in Ngong."

Oloolua HardwareHardware, Ngong
โ˜…โ˜…โ˜…โ˜…โ˜…

"You made the whole process easy and stress-free. I'm grateful for how careful you were with every detail and how you captured the feel of my brand."

Joy RykerRyker Luxury
โ˜…โ˜…โ˜…โ˜…โ˜…

"Brilliant system from Joel. The appointment calendar and review system work really well."

SuitGuru KenyaMenswear, Nairobi
โ˜…โ˜…โ˜…โ˜…โ˜…

"Joel has run our digital ads at Rajshyn Jewellers since 2018. His Facebook, Instagram and Google ad strategies have delivered positive returns consistently. I recommend him."

Bhavna PattniRajshyn Jewellers
โ˜…โ˜…โ˜…โ˜…โ˜…

"Joel built a quote-request ad for our company on a Saturday afternoon. By Monday morning we already had 2 qualified leads asking for quotes. If you're looking for clients, I highly recommend Essence Automations."

Becca ReenaSptra Glass & Interiors KE
โ˜…โ˜…โ˜…โ˜…โ˜…

"Joel designed a really nice website for us, full of detail, and we get quote requests and enquiries by email very quickly. Huge impact on our business. Best decision we ever made was choosing him. Hongera!"

Boma Movers KEMovers, Nairobi
Joel Muthee, founder of Essence Automations
Joel MutheeFounder ยท Essence Automations
Who's behind it

I built this after hunting for a car myself.

I looked for a car the way everyone does: Instagram grids, Jiji, WhatsApp. Find one you like, message the yard, wait. "Bado iko?" Too often the answer was "that one is gone", and the post was still up. By the third time you stop trusting the page, and you stop asking about the good cars they do have.

The yards were not lying. Their pages were just out of date, because nobody has time to take posts down, and the deposits, balances and buyers' numbers lived in a notebook and a salesman's phone.

So I built the thing I wished every yard had. It reads the Jiji shop they already keep, puts every car on a website they own, takes a car down the minute it sells, and gives the owner one screen for sales, deposits, money owed and the people who bought. Every feature earned its place fixing something I ran into as a buyer, not one a developer imagined.

The result is a yard buyers can trust from their phone, and an owner who only ever gets asked about cars still in the yard.

Joel Muthee
Founder, Essence Automations
Simple pricing

The website is yours, once. The dashboard is monthly.

Every yard starts with its own branded website, paid once. Then pick a monthly plan for the private dashboard that runs the yard. No long contracts, pay by M-Pesa. Each plan's price and terms are on its card below.

The website: Ksh 70,000, once.

Your branded yard website on your own web address, like youryard.co.ke. Buyers filter by make, body and budget, open a car with up to 12 photos and the full spec sheet, and tap Check availability or Book a viewing with that exact car ready in WhatsApp. Your Jiji shop syncs in twice a day by itself, so new cars appear and closed ads come off without you touching anything. We build it, put it live and keep it online. No monthly fee for the website. The dashboard that runs the yard is the monthly part, below.

Get my yard website
Yard website

Every yard starts here. Paid once, yours for good.

Ksh 70,000 one-off
No monthly fee on the website.
Pay in two: Ksh 35,000 to start, the rest when it goes live.
You get
  • Your own yard website on your own web address
  • Jiji sync twice a day: new cars come in, closed ads come off, by itself
  • Up to 12 photos per car, full spec sheet, filters by make, body and budget
  • Available, Reserved and Sold shown on every car
  • Check availability and Book a viewing buttons that open WhatsApp with the car attached
  • Buyers' shortlist: they pick a few and ask about all of them in one message
Start with the website
Yard Manager with Viewings

For yards where buyers come to see the car before they decide. Most do.

Ksh 20,000 /month
Viewings booked on the site, not in your chats.
On top of the one-off Ksh 70,000 website. First month free, billing starts in month 2.
Everything in Yard Manager, plus
  • Appointment booking on your website: a buyer picks a car, picks a day and time, and books the viewing themselves
  • Appointment manager: every viewing in one calendar, with who is coming, for which car, and when. Confirm, move or cancel in a tap
  • Reminders to the buyer before the viewing, so fewer no-shows
  • Viewings tied to the car: when it sells, the people who came to see it are in your client book for the next one
  • Instagram import: paste a post link and we read the make, year and price off it and fill the form
  • First in line whenever you need us
Add viewings booking

Know another yard? Refer them and you get a full month of the dashboard free when they join.

What it does

One dashboard for the whole yard.

Everything that used to live in a notebook, a Jiji account and a salesman's WhatsApp. In one place, on your phone.

Your yard website

Your whole yard on your own web address. Buyers filter by make, body and budget, open a car with up to 12 photos and the full specs, and tap to ask about it on WhatsApp. Only cars in the yard are ever on it.

See the website ↑

Jiji sync

Every morning and afternoon we read your Jiji shop. New cars land on your website with make, model, year, mileage, gearbox and up to 12 photos. A closed ad marks the car sold. Nothing to retype.

Twice a day, by itself

Reserved, Sold, Available

Took a deposit? Tap Reserve and the car shows an amber tag. Sold it? Tap Sold, enter the price and the buyer, and it comes off the site. Undo if you got it wrong.

One tap, website updates

Deposits and money owed

Cars are paid in parts. Every payment goes on one running balance per car. The deposit you took at reservation carries over when the car sells. One tap sends a reminder or a receipt.

Get paid what you're owed

Sales and profit

Sold this month, sold all time, revenue for each. Enter what you paid for the car and you see profit per car and for the yard, after expenses.

Real numbers, not guesses

Your clients book

Everyone who bought, paid a deposit, or asked you to look out for something. Each with a number and what they want, like "Forester under 3.5M". One tap to WhatsApp them.

The list stays with you

Expenses and net profit

Duty and clearing, transport from the port, detailing, Jiji and Instagram ads, rent, salaries. Tie a cost to a car or leave it general. The Sales card shows net profit after all of it.

Know your true profit

Price drops

Cut a price on one car or a batch. The website shows the old price struck out and the new one in red, with a Price drops filter for bargain hunters.

Move cars that have sat

WhatsApp marketing

New arrivals this week, or a price drop, or one car, to your client book. Filter to people who wanted a Forester. One tap per person, from your own phone, so your number stays safe.

Bring buyers back

Enquiries

Which cars people view most, ask about most, and want to come and see. Plus what they searched for and did not find, which is your next shopping list.

Stock what people want

Up to 12 photos a car

Front, interior, dash, boot, engine. Buyers swipe through on the car page, and every car gets its own share link that shows the photo and price when you drop it in a chat.

Photos are the product

Stock ageing

The Stock screen lists your available cars by how long they have sat, with the value of the whole yard at list price. Old stock is where a price cut or a boost to the top earns its keep.

Nothing sits unnoticed
One system

Everything your yard runs on, in one place.

Jiji, the website, sales, deposits, buyers and marketing all talk to each other. No more juggling a notebook, three chats and your memory.

Jiji sync
Your yard website
Sold and Reserved
Deposits and money owed
Sales and profit
Your clients book
WhatsApp marketing
Enquiries
Essence Automations
Jiji syncYour yard websiteSold and ReservedDeposits and money owedSales and profitYour clients bookWhatsApp marketingEnquiries

Your yard could be online tomorrow. I build it from your Jiji shop. Website Ksh 70,000 once, dashboard from Ksh 15,000 a month, first month free.

๐Ÿ’ฌ Set up my yard
For owners who aren't always at the yard

Run the yard from your other business, your office, or another town.

If a salesman minds the yard for you, this is how you stay in control without standing over him.

  • โœ“
    Open your phone, see what sold and for how much.

    Every sale is on the Sales screen with the price, the date and the buyer. No closing-time phone call to ask "how did we do?"

  • โœ“
    Every deposit is written down where you can see it.

    A deposit taken on the Reserve screen is on the car's balance from that moment. The notebook cannot go missing.

  • โœ“
    The buyers are yours, not the salesman's.

    Every buyer and deposit holder is saved to your yard with their number. If a salesman moves on, your client book stays right where it is.

  • ๐Ÿ”’
    Staff see cars. You see money.

    Your team signs in with a staff password. They add cars and mark them sold or reserved. Profit, buying prices and money owed only show for you.

The yard's Stock screen on a laptop, showing available and reserved cars, stock value and which cars have sat longest
The actual dashboard

This is the real thing, not a mockup.

Straight from a live yard's admin, running on a phone. The money, names and numbers are hidden here for the yard's privacy.

Sales screen
Sales

Sold this month, all time, revenue and net profit after what you paid and your costs.

All cars screen
All cars

Every car with its status, price and photos. Sold and Reserve one tap away.

Mark as sold screen
Mark as sold

Sale price, date, paid so far, how they paid, and the buyer's details.

Mark as reserved screen
Mark as reserved

Deposit taken, buyer saved, and the car stays listed with a Reserved tag.

Money owed screen
Money owed

One running balance per car. Record a payment, send a reminder, send a receipt.

Clients screen
Clients

Buyers, deposit holders and leads, with what each one is looking for.

Stock screen
Stock

Available, reserved, the yard's value at list price, and which cars have sat longest.

Expenses screen
Expenses

Duty, transport, detailing, ads, rent. Tie a cost to a car or leave it general.

WhatsApp marketing screen
WhatsApp marketing

New arrivals or price drops to your client book, one tap per person.

Enquiries screen
Enquiries

Most viewed, most asked about, viewing requests, and searches that found nothing.

Jiji sync screen
Jiji sync

Runs by itself twice a day. Tap the button if you just listed something.

The car page buyers see
What buyers see

12 photos, the full spec sheet, and two buttons that open WhatsApp.

How it works

Live in a day.

We do the heavy lifting. You get a working yard website you can run from your hand.

1. Send your Jiji shop link

That is all we need to start. We pull every car in with its specs and photos, set up your website and branding, and put it on your own web address.

2. You get your dashboard

A private login for you, and a staff login for your salespeople if you want one. We walk you through marking a car sold, taking a deposit and messaging buyers.

3. You run it from your phone

New cars come in from Jiji by themselves. You mark them sold as they go, record payments as they land, and check your numbers from anywhere. We stay on call.

Good to ask

Questions yard owners ask us.

What do I get for the Ksh 70,000 one-off?

Your own yard website on your own web address, like youryard.co.ke. Buyers filter by make, body and budget, open a car with up to 12 photos and the full specs, and tap to enquire with that exact car ready in WhatsApp. Your Jiji shop syncs in twice a day by itself. We build it, put it live and keep it online. The website has no monthly fee. The dashboard for sales, deposits, buyers and marketing is the monthly plan, from Ksh 15,000.

I already have a Jiji shop and Instagram. Why do I need this?

Keep both, they bring the buyers. But on Jiji you are one of a thousand yards, and on Instagram half your grid is sold. Your own site shows only what is in the yard, lets a buyer filter to a Forester under 3.5M in two taps, and puts the enquiry in your WhatsApp with the car attached. And the sales, deposits and buyer records live nowhere else.

Do I have to enter every car by hand?

No. We read your Jiji shop every morning and afternoon. New listings come in with make, model, year, mileage, gearbox, fuel and up to 12 photos. A car whose Jiji ad has closed is marked sold. You can also paste an Instagram post link, or add a car by hand with photos from your phone.

A buyer paid a deposit. What happens on the website?

You tap Reserve on the car, enter the buyer and the deposit, and the car shows an amber Reserved tag on the site so the next buyer knows someone is ahead of them. When it sells, the deposit is already counted on the balance. If the buyer walks away, tap Available and it goes back on sale.

Can my salesman use it without seeing my money?

Yes. Staff get their own password. They add cars, mark them sold or reserved and see enquiries. Profit, buying prices, money owed and expenses only show for the owner.

What does the Ksh 20,000 plan add?

Viewings. On the Ksh 15,000 plan a buyer taps Book a viewing and it opens WhatsApp, and you agree a time in the chat. On the Ksh 20,000 plan the buyer picks a day and time on the website itself, it lands in your appointment manager with the car attached, the buyer gets a reminder, and you see every viewing for the week in one calendar.

What happens if I stop paying?

The website stays up, it's yours. Jiji sync keeps it current. If you stop the monthly plan, your dashboard pauses and we keep your data safe. Nothing is deleted. Pay again and everything switches back on exactly as you left it, sales history and client book included.

Do I need a computer or any tech skills?

No. It all runs on the phone you already have, and we set everything up for you. If you can use WhatsApp and Jiji, you can run this.

Can I pay the one-off in installments?

Yes. Split it into 2 installments of Ksh 35,000 each: the first to start the build, the second when the site goes live.

Stop answering "bado iko?"

Send us your Jiji shop link on WhatsApp. We'll show you your own yard, set up live with your cars, and you decide if it's for you. No pressure.

Website Ksh 70,000 one-off ยท Dashboard from Ksh 15,000 per month.

Chat with us Set up my yard. Chat on WhatsApp