Privacy policy
What we collect, why, and what we do with it. In plain words, because a policy you cannot read is not telling you anything.
Last updated 18 September 2026
Who we are
Essence Automations builds websites and business software in Nairobi, Kenya. If you want anything on this page explained, changed or deleted, write to [email protected] or send a WhatsApp to +254 720 615 606. A real person answers.
When you just read the site
We use Google Analytics and Microsoft Clarity to see which pages people read and where they give up. That tells us which pages are doing their job. It covers things like the pages you opened, roughly where in the world you are, and what kind of phone or computer you used.
Clarity also records how a page was used, so a click that went nowhere shows up as a click that went nowhere. We look at these as patterns, not as people. We are not trying to work out who you are, and nothing on this site asks us to.
If you would rather not be counted, your browser can block these. Most can, in the privacy settings. The site works exactly the same either way.
When you get in touch
The enquiry forms and the booking calendar on this site are run for us by LeadConnector, and what you type goes into our customer records there. That is normally your name, phone number, email address, and whatever you told us about your business.
We use it to reply to you and to keep track of the conversation. We do not sell it, rent it, or pass it to anyone who is not helping us run the business. If you decide not to work with us and would like your details removed, ask and they are removed.
If we build you a system
This is the part that matters most, and it is the one clients ask about.
The data in your system is yours. Your sales, your stock, your customers, your staff, your prices. We build the thing it runs on and we host it, so we are technically able to reach it. We do not go and look. We open your data when you ask us to fix something, and for that job only.
We do not use one client's numbers to work out anything about another client, and nothing from your system goes into anybody's marketing, ours included. If we ever want to show your system on this website, we ask first, and every figure and customer name is covered up before anyone sees it.
Your data sits on Cloudflare, spread across their machines, which is what lets a shop keep working when one of them has a bad day. It is backed up, so a lost laptop or a flooded shop is an inconvenience and not the end of your records.
Google account data
Some of our own tools sign in to a Google account to keep backups in Google Drive. When that happens, the tool gets the narrowest permission Google offers for the job, drive.file, which means it can only see and touch the files it created itself. The rest of that Drive stays invisible to it.
What comes from Google is used for one thing: putting the backup where it belongs, and reading it back if it is ever needed. It is not shared, not sold, not used for advertising, not used to build a profile of anyone, and no person reads it for any other purpose. This follows the Google API Services User Data Policy, including its Limited Use rules.
Who else touches it
We keep this list short on purpose. Each of these does one job for us:
- Cloudflare hosts this website and the systems we build.
- LeadConnector runs our forms, booking calendar and customer records.
- Google Analytics and Microsoft Clarity count visits and show how pages are used.
- Google and Mailgun carry our email.
- WhatsApp carries messages, when that is how you chose to talk to us.
How long we keep things
Enquiries stay in our records while there is any chance we will work together, and we clear out old ones that went nowhere. Client data stays for as long as you are using the system, and when you leave you can have a copy of all of it. Ask, and we hand it over rather than make you fight for it.
What you can ask for
Under Kenya's Data Protection Act you can ask what we hold about you, ask us to correct it if it is wrong, ask us to delete it, and tell us to stop contacting you. Write to [email protected]. We would rather sort it out with you directly, but you are entitled to complain to the Office of the Data Protection Commissioner if we let you down.
Changes
If this page changes, the date at the top changes. If something changes in a way that actually affects you, we tell you rather than quietly editing a page nobody visits.